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were launching a new cask ale – a Hazy IPA called ‘Solar Wave’. Hazy IPA’s are a fast growing beer category, and Sharp’s wanted to use this launch moment to both drive awareness of Solar Wave and drive reappraisal of the Sharp’s brand, which had low awareness despite the success of its best selling beer, Doom Bar. Sharp’s believes in creating human connections through its beer. We dramtized this point with a mockumentary film that gently poked fun at the marketing industry’s obsession with all things AI, and its tendency to blindly jump on the latest tech hype (metaverse, anyone?). Through the eyes of an exasperated landlady, we tell the story of what happened when Sharp’s took an ill-advised decision to develop an ‘AI barman’ and place it in that sanctuary of human connection, the local pub. A 15s cut down of the film ran in paid social channels, whilst the hero two-minute edit was shared organically in owned and earned channels. Client: Molson Coors Agency: Eulogy Role: Creative Director https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1707915851372-KNQL56FQWB9B7T9EZWBT/AMEX+Swimming+Still.jpg Work https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1708612914968-L027QCIMZGEV2C33F0IS/Screenshot+2024-02-22+at+14.41.18.png Work https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1708621651459-A0USOZ877GEDY9SO3QA5/STAROPRAMEN_SS_web-res_crop.jpg Work https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1709040061182-HPYXNL7SLX58GJHK6UNH/Intel+Elden+Ring+thumbnail+curve.jpg Work https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1719259544786-XOL1WVPZB4UOYVMUX7JD/Travis.jpg Work https://www.greg-mitchell.com/unlinked daily 0.75 2024-05-03 https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1470873764367-OMBF9N0VO35HDQJ1Q368/Royal_Marine_Index.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1480431864779-GS240MJZVJJJJ97J1ALF/AdiStar-thumb.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1480432862639-BHZCZYV63O2SAV877YLV/Screen+Shot+2016-11-29+at+15.14.24.png Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1484322790054-6M0L69Y08ZTGJVETQTC7/Axe+thumb.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1484847090740-Y6US9TVP47CEP76L81XF/Supernova_thumb2.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1497354464232-69L83AKMCD33C09PK32X/Baby%E2%80%93Mode%E2%80%93crop.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1497422066398-306Y4EKCQ4EQ2JY2FG6Q/Play_your_Position_Home_Screen_o.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1497422352651-GPZ2NQPBSW73LZXXXWZ9/adi.bg1_o.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1497423019060-KSL79WMH49TUTNIAS3H4/Jacob%27s+Creek+Thumb.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1534775909533-NR108B01YHASK6EELMHM/Screen+Shot+2018-08-20+at+15.18.23.png Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1620140759956-8HW4H9KPSGBOLINOUZMZ/6a00d8341c565553ef0133ed0d1ee1970b-800wi.jpg Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1643736676525-6LUTXSF5T5AK0SXFP5ZZ/Screenshot+2022-02-01+at+17.29.06.png Unlinked https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1645568573143-P07V0TH52CWG8U8CTZ7O/Screenshot+2022-02-22+at+22.19.57.png Unlinked https://static1.squarespace.com/static/5790bd05bebafb39ee1b9884/t/65d7669c9cb17e0525821f1d/1535319865315/ Unlinked https://www.greg-mitchell.com/awards daily 0.75 2024-10-01 https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/1488812590039-GU0D652KCJ5RBVE0LO1F/image-asset.jpeg Awards https://www.greg-mitchell.com/clients daily 0.75 2024-06-24 https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/f661f751-ed89-40ae-abd5-31f24f5d5e0c/Logos_SS9_cropped3.jpg Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.greg-mitchell.com/bio daily 0.75 2025-02-04 https://images.squarespace-cdn.com/content/v1/5790bd05bebafb39ee1b9884/13e2e0af-6f5a-4ca3-80cd-b65699942e15/Agency+logos+2+copy.jpg Bio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.greg-mitchell.com/contact daily 0.75 2016-08-17 https://www.greg-mitchell.com/new-page daily 0.75 2017-06-08