Bio
A British/Australian dual national and a graduate of Central St.Martins College of Art & Design, I’m an award-winning Creative Director with over 20 years of experience at some of London’s best advertising, digital and PR agencies.
This hybrid background enables me to operate at the intersection of brand strategy, creativity and technology. I’m able to deploy the right blend of strategic, storytelling and systems thinking to solve brand and business problems in culturally impactful and commercially effective ways – all with a focus on creating ideas worth talking about in social and earned media.
Comfortable leading and working within both traditional creative and cross-functional teams, I work in a collegiate way, setting a high bar for creative whilst supporting teams and building a culture of curiosity, collaboration and craft.
Most recently I’ve been working as a Creative Director at Eulogy London, leading social and PR creative on accounts including Molson Coors and American Express. I’ve been helping to evolve the agency’s offer with work like ‘Chat IPA’, an award-winning social film for Sharp’s Brewery that put its new beer Solar Wave on track to be the brand’s second-biggest seller within a year of launch. I’ve also been helping to win pitches for clients like Liquid Death, Molson Coors, FreeNow and DriveScore.
Previously, I was a Creative Director at Hill+Knowlton Strategies London, overseeing creative on social, PR and integrated briefs across the agency’s extensive client list. Highlights include creating a raft of high performing social storytelling content for Adidas’ global brand channels, growing Huawei’s global Instagram community to over 1 million, helping win an AOR pitch for Google UK and collaborating with a BAFTA award-winning character designer on a series of animated films for WPP. I also led creative on clients including P&G, Volvo and Shell, and contributed to winning pitches for HSBC, Arla, King, BT Openreach, Shell, Budweiser and LG.
During my career, I’ve created brand communications across TV, press, poster, radio, online video, social, experiential, mobile apps, product and service innovation, digital retail, gaming and earned media.
New business wins include 3 Mobile, Arla, Axe/Lynx, Bacardi, BT Openreach, Budweiser x FA Premier League, Carlsberg x UEFA European Championship, Carling, Coors, DriveScore, FreeNow, Google, HSBC, King, LG, Liquid Death, Lloyds TSB, Madri, Nestlé, Nikon Europe, Sharp’s Brewery, Sony Playstation, Shell, Square, Staropramen, Toyota, UNFPA, Vauxhall x Home Nations Football and Virgin.
My work’s been awarded and shortlisted at award shows including D&AD, Cannes Lions, The One Show, The Webbys, The Lovies, BIMA and more. I’ve helped two agencies to Agency of the Year titles and two to Runner-up.
Outside of work, you’ll find me spending time with my young family, twiddling the knobs on a DJ mixer, playing golf, cricket or tennis, and watching my beloved Liverpool FC.